Internet is one of the representative examples of global usage of media. Rapid spreading of the popular culture and its global acceptance mean that people can satisfy their various needs.
Other media, thanks to globalization, face the possibilities of interaction which is essential for nature of the media in modern age. Internet brought less media centralization as well as less power of the media in particular countries. This refers to the fact that national media obviously have less influence on public.
Besides the positive effects of media globalization, which are often used for explaining the advantage of internet, negative aspects of this trend must also be considered. Negative effects of media globalization include the demonstration of power of transnational companies. This leads to “ commercial model of communication”, which changes the information into selling product. Information must satisfy the need of the market.
Maybe the internet is one of the media that is the least influenced by commercialization, although the effects of it can’t be avoided.
Does this lead to a paradox- the new media, which have big effects on users and are globally used, are less commercialized?
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